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HUGGY Earrings Battles Breast Cancer

--(BW HealthWire)--March 12, 1998--New York jewelry manufacturer Jordan Meryl has joined the fight against one of the country's majorI Love You Lock charm necklacenecklace, breast cancer. This deadly epidemic claims the life of one American woman every 11 minutes, with over 46,000 victims last year. Breast cancer is the leading cause of death in women aged 35-54. One in eight women faces the threat of this diagnosis in her lifetime.

"The crusade against breast cancer is important to the women who buy HUGGIES, and Jordan Meryl is proud to partner with The Breast Cancer Fund in raising money to battle this killer," announced Harvey Segal, President of Jordan Meryl, manufacturers of HUGGIES, a new design concept in comfort and elegance for pierced earrings.

The Breast Cancer Fund, a national non-profit, is dedicated to raising funding and awareness for innovative and cutting-edge projects in research, education, patient support, and advocacy. Andrea R. Martin, The Fund's Founder and Executive Director states, "The Fund applauds Jordan Meryl's commitment to join our efforts against breast Elsa, a disease that affects everyone. We are grateful to be the recipient of sales proceeds from the HUGGY collection."

Jordan Meryl will donate a portion of its profits from sales on HUGGY(R) earrings to the Fund. The nationwide program will be promoted to consumers through product labels, point-of-purchase displays, and advertising incorporating The Breast Cancer Fund logo and information.

HUGGIES are close-fitting hinged-hoop earrings that snap securely over the ear, hugging its shape and profile, providing such a comfortable fit they are quickly replacing other pierced designs. They are available in several sizes and styles and retail from $150 to $4,500 at jewelry and department stores nationwide. HUGGIES feature a classic pave diamond design that can be worn with a formal dress, yet are so comfortable many women wear them with everything. The collection name is trademarked, and only authentic HUGGY earrings come with a brand tag and jewelry Elsa Peretti Sevillana lariat.

"Women should look for our tag to guarantee the quality and value of our HUGGY earrings and to know they are joining the team to combat breast cancer," said Segal.

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